Tag: "monthly income report"

Income Stats – December 2009

Hi mates!

I’m working hard now to get my business surviving in this tough enviornment now, according to my 1 month plan that I developed after thorough analysis of my current situation and taking a look at opportunities to generate free income from SEO.

Without free income, it’s worthless to even start doing stuff like ppc, since it requires testing anyway, and each click and impression is going to cost some money. So, in January 2010 I’ve decided to concentrate purely on my SEO side of things, and eliminate any other online activity.

Ok, I’ve been doing PPC on Adwords for just 3 days in December, until that enormous google ban happened. I’ve lost my both profitable campaigns, that were practically feeders for my living and testing new ppc stuff. After that, the income streams simply stopped, and I had to count on the money that will no longer produce new money.

However, due to some sales from adwords traffic (december 1 – december 3 2009) and  “accidental” sales from my landing page and some other old SEO properties I had, my income was still positive.

Income: 572.75$

PPC Cost: 196.19$

Net Profit: 475.72$

ROI is no longer applicable here since the sales came from mixed sources. (Just found that I’ve made 2 sales total 99,16$) from affiliate program I worked with in April 2009, again from landing page that has some small se traffic as well).

To be frank, I invested some money into my 4 sites for SEO experiment, and also bought some soft for automating my SEO routines, so my total spend was more than I’ve made in December. Now I’m writing all the content myself, not even outsourcing it, and try to keep every $ I have now. I’ve also cut down my monthly membership expenses, cancelling a couple of now worthless memberships.

My biggest mistake was pursuing the PPC to Clickbank model, that made me stupidly lose hundreds and thousands of dollars every month, instead of concentrating all my efforts on building SEO sites ( that I did in 2007) and working with CPA offers, that convert really well with ppc, ppv, facebook, etc… I’ll probably write a post about it in the future, if I have some free time, since the best thing we can do is learn from other people’s mistakes, to avoid spending lots of time and money doing own mistakes.

OK, some more posts are to come in the future, I’m working differently now, and I’ like to share how I changed my attitude to online business after 2009. So stay tuned mates, and signup to my RSS not to miss some good SEO advice

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Income Stats – June 2009

I’ve spent several hours calculating all my incomes and expences for the past 4 months (i’ve been at hospital and was unable to do it).

For the month of June:

Income: 4820.20$

PPC Cost: 4213.14$

NET Profit: 607.06$

ROI: 14.4%

My return on investment is really bad, thanks positive ). Most of my test campaign for ClickBank were not profitable, except one direct linking campaign that made approx 100% ROI.

My main problem with CB now is I’m spending 3-4 times more than I made back. I look at may campaigns stats and see that with most of my tests I’ve made 1 or max 2 sales, and spend 3-4X more to get these sales. The problem seems to be keyword selection.

And my most “bleeding” campaign was for guitar niche, where I’ve made -1304.28$ NET loss, with 100% negative ROI. That means that for every 1$ I’ve made I’ve spent 2$. The biggest problem with this campaign was inaccurate Google tracking, when I’ve made 1-2 sales a day and Google showed 5-7 conversions. That really pissed me off! I couldn’t optimize my campaign properly because of this inaccuracy.

As you can see, tracking is CRITICALLY important and can seriously hurt your campaigns. The same stuff was with my another test campaign for CB offer, when I’ve made 2 sales and couldn’t track which keywords actually made these sales, due to OMS glitches.

Further Actions and Thoughts

All in all, I cannot call myself PPC professional yet. Most of my test campaigns were with losses, and considerable comparing to the incomes, which were tiny – 1-2 sales a day. That shows me that I’m making some mistake somewhere in my PPC activities. And this mistake drags all the business into the red ink.

Yes, I have profitable campaigns and I can invest in testing new offers thanks to these campaigns. But overally, I’m not satisfied with myself here.

My next actions will be analysing all my failed campaigns and try to find a common mistake that leads to failure. My initial guess  is keyword selection. When I’m looking at the products I’ve tested, most of them are popular and sell well, according to gravity.

However, I’ve heard from several super-affiliates that CB is dead and working with ppc and Clickbank isn’t recommended now. There must be a reason why people making 4 figures daily from ppc tell so… Another stuff to think of…

Anyway, I need to diversify to CPA offers that convert really well. The biggest issue is cash flow, I’m still waiting for checks – close to 2000$ total. And I’ve stopped 2 or 3 campaigns because of cash flow (I need to buy bread and butter on these money too) . Ok, not bad for June, let’s be persistent and positive!

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