Keywords Choice – Test Them On Adwords

Grand | Nov 28, 2009 | 0 comments

After choosing 4 keywords that I’m going to build my sites around I’ve decided to dive a bit deeper into determining the search numbers as close to real estimates as possible.

I’ve found a great opportunity to dig keywords using good old SEO Book Keyword Suggestion Tool. It shows data from Wordtracker, and estimated # of daily searches across Google, Yahoo and MSN.

But as a perfectionist by nature, I’ve desided to compare search counts for every keyword given by GKT, Wordtracker and SEO Book Tool.

Which one to rely on??? This is very important question, as with wrong data you may simply waste lots of time and build a site that won’t get any traffic to make at least 1-2 sales a month…

I’ve expanded my table from the prevous post, and decided to run a small direct linking campaign bidding on phrase and exact matches of my keywords during 24 hours.

As Adwords test showed, the daily traffic I can expect is much lower than even SEO traffic count from Market Samurai.

Things to consider:

1. Market Samurai takes numbers from Google Kw Tool

2. Google KW Tool shows seach estimates based on previous month, and the search trends fluctuate from month to month. In November it seems that traffic volume for this set of keywords is lower

3. I’ve run only 1 day Adwords test, it would be better to run this test for at least 1 week to see the traffic fluctuations. I think I’ll continue doing it. More to say, now is Thanksgiving time in USA, so people tend to buy less online across different niches – should be taken into consideration too.

4. I found that Wordtracker gives inaccurate data and it’s not worth relying on it when picking keywords for SEO.

5. Considering monthly and daily traffic fluctuations, I find that Google Keyword Tool seems to be more accurate and it’s worth relying on Google’s estimates when picking SEO keywords.

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