Income Stats – November 2009

After several bad months I simply had no money to spend so I decided to do my best and turn existing campaigns into as much profits as I can.

After my SEO site finally got to top 10 Google results and vendor removed his product from Clickbank, I had only PPC as the way to make money I need so much now.

So, I’ve done extensive landing page tweaking (mostly headline combinations and some other tweaks) and added only 1 high-traffic keyword. I also cut my bids by 20-25% in this campaign without touching adwords at all. Guess how I did it?

With these tweaks, my main campaign went from 399$ profit in September and 69$ loss in October to 1316$ profit in November 2009 (with 66% ROI). Pretty good for this highly competitive niche.

I also made some 160$ net profit from my oldest campaign that died since September. Now I’m thinking of new traffic sources for this campaign.

My biggest loser this month was promoting software product on the content network. This campaign was “freezed” by Google for no reason, but after my payment for adwords google suddenly decided to activate it ))) And I started losing 50-100$ a day.

I’ve made 1 sale of 61$ only, and spent 486$ for several days. I realised that promoting such specific software product on the content takes lots of time and $$$ to find placements that convert with positive ROI. I simply have no budget now for such experiments. By the way, placement reports for the content network is gold! After I ran one, I’ve excluded over 100 irrelevant domains, I also found over 10 negative keywords and after optimising this campaign I managed to double my CTR that resulted in slight cpc decrease.

Now as I’ve spent a lot with this content network campaign, it was a great experience understanding how content network works. I immediately came with a cool idea to create adgroups based on my own keyword lists, not on the keywords from tools. I’ve generated 10 adgroups with my own keyphrases (what would visitor type in when looking formy software) and my CTRs are ranging from 0.11% to 0.22% ! Not much traffic though but I can generate even more unique keywords and all of them are very targeted!

In this month I also learned a lot about different traffic sources and strategies for promoting CPA offers. I had first experience with Facebook, promoting pretty competitive offer. All my ads got approved but the campaign wasn’t winner due to low offer payout and high Facebook bids.

Ok, too much of talk Here are my results for November 2009:

Income: 4630.22$

PPC Cost: 3691.28$

Net Profit: 938.94$

ROI: 25%

If it wans’t for my content network “test”, I definitely could yield more profit and ROI. Well, learning takes time and money, but the experience I got is really great!

I’ll update you on my plans for future as there;s LOTS of work I’m doing now, all comes down to cash flow issues, so I’m building SEO streams of income to coverthese “black holes” of cash flow. In November, my adwords account was “frozen” for 7 days total (25% of month’s time) because of cash flow issues.

SEO is the way to go! And some CPA as well

See you mates, keep it up!

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Related posts:

1. Income Stats – June 2009
2. Income Stats – August 2009
3. Income Stats – September 2009
4. Income Stats – October 2009
5. Income Stats – July 2009

Filed Under: Monthly Incomes Report

Tags: monthly income report