CPA Offer Promotion – Keyword Research

I’ve decided to switch my gears a bit towards promoting CPA offer. Last year I’ve already promoted one hot offer in weight loss niche, and now I’ve decided to keep on with the same type of offers.

So far, I’ve outsourced really simple landing page that basically presells prospects and encourages to cilck-through and sign-up to the offer.

My first step is keyword research, and first I’ve come up wth a short list of seed keywords that I simply brainstormed. These keywords relate to the offer and I can use them to expand my keyword list, what I’m going to do next. These keywords are pretty broad, and of course I can run them in my campaign, but I really want to start small (due to serious cash flow issues – I owe Google over 500$ and still no money available now to pay for my ads).

I’ve hidden the keywords for privacy purposes. Now it’s time to expand on this keyword list and dig deeper to identify keywords that I believe the highest predictable conversion rate.  All these keywords come from Google Keyword Tool, as I’ve searched for keyword on KeywordSpy, but managed to gather only 65 keywords related to my offer.

I’ve also applied a trick – I’ve taken my seed keyword list (that you can see above) and added several modifiers that turn my keywords into highly-targeted keyword phrases that are most likely to convert. I will run these phrases in all 3 matches. So far I’ve generated 184 super-targeted keyphrases.

I’ve typed in my main keyword into Keyword Elite and gathered over 1100 keywords related to my offer. However, they need serious sorting as there are many phrases that doesn’t directly fit to my offer.

Ok, enough for today, tomorrow I will sort all the keywords and determine the initial keywords that I’ll start with.

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Filed Under: Case Studies

Tags: cpa offers