SEO Case Study – 4 Sites: 2 Weeks Update

Grand | Dec 16, 2009 | 0 comments

Hi!

I’ve decided to create update post since now my experiment came close to the main part which is link building.

So far, the last 13 days were pretty hard since I had to do lots of manual work that requires lots of time.

Ok, what I’ve done in the last 13 days:

1.Audience research & writing sample presell copy for one of my sites

I did a market and audience research and wrote my presell copy for site 1. I’ve noticed that once I start writing, I cannot stop so my copy has over 1300 words in it. Pretty long but on the other side it’s interesting how well it will perform.

2. Outsourcing the rest of the content cheap

Next (and what took me so long to create content), I’ve decided to outsource the rest of the presells and feeder articles for my sites to the article writing service.

First, I thought to hire a good writer on GetaFreeLancer.com or Elance.com, but that could take some time and more spend since native american writer who’re good at writing will bid much more than I can afford now. I’m still on the tight budget.

So, I’ve decided to actually test how good are the writers on the article service that I use, and took some time to write a project descriptions and provide all necessary resources and examples of how I want my presells to be written. I attached my own presell copy for site 1.

The typical article would cost me around 6$ while I paid only around 9$ fore more researched presells. That is VERY CHEAP for this kind of work since it requires doing good audience research before creating a copy.

Results:

Overall, the quality of articles as well as presells was great. I found one writer who wrote extremely good presell even much better than me, in a very communicative manner like an ordinary person would write. She also met ALL my requirements and seems that she perfectly understands what I needed. So I chose her to write the rest of my presells.

The only one kinda negative thing abou this – time. It takes time for the writers to write since I’m not the only their client, but even after they wrote the article, it can take even more time for proofreaders to do their work. So, i had some articles written in 2-3 days and finished (passed proofreading) in extra 4 days.

This is why it took me so long to create all my 4 sites and get all the content done.

3.Hosting, Wordpress, themes & plugins setup + writing “must-have” pages

While the writers were busy creating my articles, I did a lot of dull stuff like choosing and uploading appropriate themes for my sites (I use wordpress), installing and configuring all the necessary plugins and writing these about me, contat me and privacy policy pages. I left only Privacy the same on all 4 sites, the rest of pages were unique for each site.

4.Creating meta data for proper on-page optimization

I’ver also done some additional research for creating proper meta data, such as title, headlines, description and keywords tags. This is critically important for on-page optimisation, and also gives the opportunity to rank for 2-3 additional long-tail variations of my main keyword. You only need to write meta really smart.

I did the same not only for the site, but for every article I’ve submitted to my sites. I also placed some internal links in my articles with main keyword as anchor text targeting my domain.

As you can see, this extra work I’ve done now turned mysite into a strong threat to the current top 10 since none of them actually has good on-page optimization.

5. Uploading articles and indexing sites

As soon as I got articles ready, I uploaded them to my sites, optimized and simply bookmarked every article and also pinged it.

As I’ve noticed, my sites got indexed by G after 3 social bookmarking submissions: 1 for the whole site, 1 for post #1, 1 for post #2. I also twittered all my sites.

Super-fast Indexing Tip!

For my last site, I’ve decided to test if Google will index a site linked from brand-new Blogspot blog. I’ve created a blogspot blog, placed one related article on it, created 3 links to my site and pinged & social bookmarked Blogspot blog.

Results? Blogspot blog was indexed in 1.5 hours! My site – after 3 days of adding more content, and extra SB work… Just a tip…;)

Overall Progress

To this moment, all my 4 sites are completed and indexed by Google. I’ve made no backlink building yet (except social bookmarking links), since this is what I gonna do now.

The only reason why it took me so long to do it all is content outsourcing. I wanted it for cheap, so I had to sacrifice my time to get it done. However, I can say that I’m happy with the quality of content I’ve got from the writing service.

I’ll write about it in my future posts, now the most interesting part comes in, so stay tuned!

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